With the new BMW 7 Series, BMW has redefined what an exclusive, luxurious driving experience looks like in contemporary, pioneering form.
Ground-breaking technologies in the areas of lightweight design, powertrains, chassis, operating systems, intelligent connectivity and interior ambience underline its mission to bring together unbeatable driving pleasure and long-distance comfort in a luxury sedan.
The handing over of the baton from one generation to the next at the top end of BMW’s model line-up sees the brand presenting a raft of innovations unmatched by any of its rivals.
Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fibre-reinforced plastic (CFRP) in the body structure, engines from the BMW Group’s new generation of power units, the plug-in hybrid system in the new BMW 740e, the Executive Drive Pro active chassis system, the Driving Experience Control switch with ADAPTIVE mode and BMW Laserlight.
Maximising well-being in the rear compartment, meanwhile, are the Executive Lounge feature seats with massage function and Vitality Programme, the Sky Lounge Panorama glass roof, the Welcome Light Carpet, the ambient highlight and a smartphone holder with inductive charging station.
Standout innovations in operating system and driver assistance technology include the extension of the iDrive system to include a touch display and BMW gesture control, as well as Touch Command, the new BMW Head-Up Display, crossing traffic warning, the steering and lane control assistant, active side collision protection, Surround View with 3D View and the Remote Control Parking system.
Design
Harmonious proportions, a strongly controlled surface design and precise lines point to the stylistic confidence, assured dynamics and exclusive elegance at work here.
New-generation straight-six engines.
The new BMW 7 Series is available with an extensively updated V8 engine and six-cylinder in-line variants from the BMW Group’s latest generation of power units. All the engines link up as standard with the likewise further developed eight-speed Steptronic transmission.
Dynamics and ride comfort
Sophisticated, precision-honed chassis technology and additional chassis control systems – fitted as standard or available as an option – enhance both the dynamics of the new BMW 7 Series and its ride quality. Standard specification includes two-axle air suspension with automatic self-levelling and Dynamic Damper Control.
Intuitive operation
The iDrive operating system’s monitor comes in touch display form for the first time.
Another new addition is BMW gesture control. Hand movements detected by a 3D sensor control infotainment functions, including volume control and answering telephone calls.
Luxury ambience
The optional Executive Lounge package includes automatic air conditioning with four-zone control, electrically adjustable comfort seats with massage function in the rear and active seat ventilation for all seats.
In addition, you can also opt for the Executive Lounge rear console and rear-seat entertainment experience, which offers a fold-out table, additional cup holders and the Touch Command system. This removable seven-inch tablet computer allows the user to control infotainment and comfort functions and can also be used to play back external audio and video files, as a games console or to surf the internet.
Atmospheric touches
The ambient light option now includes the Welcome Light Carpet, which provides eye-catching illumination of the area around the car doors. Another unique feature is the ambient highlight for the long-wheelbase versions of the new BMW 7 Series, which bathes the rear compartment in an atmospheric light.
The Ambient Air package ionises the air and generates a selection of eight aromas. Outstanding sound quality, meanwhile, comes from the newly developed Bowers & Wilkins Diamond surround sound system, specifically tuned to the interior of the new BMW 7 Series.
Remote Control Parking
The new BMW 7 Series is the world’s first series-produced car that owners will be able to manoeuvre in or out of forward-parking spaces or garages without anyone at the wheel. As such, the Remote Control Parking option allows drivers to access tight parking spaces with ease. The driver initiates the car’s progress forwards into or in reverse out of a space using the newly developed BMW Display Key. While the car is carrying out the semi-automated manoeuvre, the driver watches out for obstacles.
